UMG works to distinguish real news from marketing content

Jan 16, 2018 by

Protecting the craft of journalism is one of the United Media Guild’s most important tasks.

We have fought hard to prevent journalists from being assigned to write advertorial copy, particularly for the GateHouse Newspapers chain. A journalist’s job is to report real news and writing advertorial copy would undermine that work.

Recently at the Post-Dispatch the UMG has worked with management to make sure that the real news reported by journalists is clearly delineated from marketing content.

(Sponsored content also appears side-by-side with real news on the STLToday.com site, but it is clearly marked. We would prefer that sponsored content did not exist, but it IS a source of digital revenue).

The “Advancing STL” section on the STLToday.com home page is identified as  “Marketing” and its stories feature the tagline “Produced by our marketing department” over the top of the copy.

We want to thank Post-Dispatch unit chair Joe Holleman for working with management to make certain that the lines between real news and marketing content are not blurred.

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UMG to hold Local Meeting and awards ceremony Feb. 6

Jan 14, 2018 by

umglogoThe United Media Guild will hold a Local Meeting and awards ceremony starting at 5:30 p.m. Feb. 6 at Lombardo’s Restaurant at the Drury Inn Union Station.

The meeting is open to all members in good standing. Beverages will be provided (beer, wine, soft drinks, coffee) and an appetizer buffet will be served free of charge. Members can purchase cocktails on their own.

After tending to a small amount of Local business, the UMG will present its Guilder of the Year, Activist of the Year and Steward of the Year awards to individual members and its Solidarity Award to an entire unit.

The UMG also expects to honor the winner of its annual Terry Hughes Award for exemplary journalism.

Please RSVP the Guild office by leaving a message at 314-241-7046 or by e-mailing office manager Rachel Zaron at rzaron@unitedmediaguild.org.

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