UMG works to distinguish real news from marketing content

Protecting the craft of journalism is one of the United Media Guild’s most important tasks.

We have fought hard to prevent journalists from being assigned to write advertorial copy, particularly for the GateHouse Newspapers chain. A journalist’s job is to report real news and writing advertorial copy would undermine that work.

Recently at the Post-Dispatch the UMG has worked with management to make sure that the real news reported by journalists is clearly delineated from marketing content that was provided by

(Sponsored content also appears side-by-side with real news on the site, but it is clearly marked. We would prefer that sponsored content did not exist, but it IS a source of digital revenue).

The “Advancing STL” section on the home page is identified as  “Marketing” and its stories feature the tagline “Produced by our marketing department” over the top of the copy.

We want to thank Post-Dispatch unit chair Joe Holleman for working with management to make certain that the lines between real news and marketing content are not blurred.

Without Marketing, many businesses would fail to exist. You could have the most amazing product or service, but if no one knows it exists or understands the value, you won’t make a single sale. It’s important that you use marketing to promote your business, brand and offerings. Without it, how will you make those sales. Marketing isn’t rocket science, but it isn’t necessarily straightforward either.

Marketing has a very important role in building your companies reputation., specially if you get help from a facebook marketing company. A good or even a bad reputation can have a very big impact on sales. Any good marketer will know not just how to build a good reputation but also how to deal with a bad one aswell.